Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles
that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. For SS19, adidas Consortium has made the iconic ZX running shoe series a focal point of its offering, with numerous iterations and updates created both inhouse and with Consortium partners around the world. These releases also offer up the chance to celebrate the equally enduring adidas Torsion System technology, which first debuted in the ZX range exactly thirty years ago. It is a technology that has continued to play a part in numerous adidas models over the subsequent three decades, appearing across all four models in this release. By using a TPU arch to bridge the heel and forefoot, Torsion allows the front and rear of the foot to operate and adapt to surfaces independently,
offering high degrees of support and stability. Earlier this year, adidas dropped a summer pack of reissued and ‘remastered’ ZX
models: the ZX 5000, ZX 6000, ZX 7000 and ZX 9000. With this latest release, another equally iconic iteration of the series, the ZX 8000, is now available again – faithfully reproduced to meet the qualities that first made it so sought-after by runners and streetwear aficionados alike. First appearing in 1989 the ZX 8000 was a high-quality shoe that runners favored for training and competition alike thanks to its versatile characteristics: it’s lightweight feel was backed up by a padded tongue and reinforcements to critical strike zones, while
reflective patches ensured it was just as eye-catching during night runs as it was in the day. The FW19 version has been crafted to look like an aged original from that time. The same aquarium-like tones of the original however colors are meant to looked sun faded from the OG aqua colors. Shades of aqua blue are punctuated by bright stabs of yellow and a refined dash of purple. The key, contemporary updates come in the form of a new lace jewel and insole, both of which feature special ’30 years of Torsion’ branding. A reminder that beyond the shoe’s more visually striking features, there lies a technology that has been elevating adidas shoes for three decades.
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