Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles
that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This year, adidas Consortium is focusing – both collaboratively and in-house – on a range of releases that celebrate the 30 th anniversary of Torsion System technology. First appearing in the iconic ZX running range, it has since become an enduring, revered part of the adidas mythos, bringing high degrees of stability to countless footwear styles over the years. By using a TPU arch to bridge the heel and forefoot, Torsion allows the front
and rear of the foot to operate and adapt to surfaces independently. One of the adidas Consortium partners to join in these celebrations is the Danish fashion brand Norse Projects, who also operate an equally pioneering apparel and sneaker store under the name of Norse Store. Founded in 2004 by Anton Juul, Mikkel Grønnebæk and Tobia Sloth, it has since been recognised numerous times and by numerous publications as one of the most revered and distinctive Scandinavian brands of all time. Norse Projects are old friends of adidas, and in 2017 brought their refined approach to the outdoors-oriented adidas Terrex range, with a highly sought-after version of the Agravic trail running shoe.
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