Nike Air VaporMax 2019 has a semi-transparent layer that shows the inner layers of the shoe. VaporMax Air cushioning is also semi-transparent to let you see the Air unit. This shoe, light and flexible, offers a feeling of super elasticity.
VaporMax: inside the design
Air VaporMax represents a new era of Nike innovation. "It completely changed our design philosophy for Air," explains Zachary Elder, Cushioning Innovation Designer. The designers started from a complete review of the Air unit, to be able to fix it directly to the upper. "That was certainly the biggest challenge", explains Tom Minami, Senior Footwear Designer, "but it was worth it". "Without midsole or insole, you can perceive the Air unit in a totally new way." In the previous Air Max models, the goal was to fill the sole with as much "air" as possible, while for the VaporMax we focused on using "Air" with maximum efficiency. "With each foot support, the fins are pushed into the Air unit, increasing pressure", explains Elder. "When you lift your foot, the pressure is released, creating an elastic effect." After a seven-year journey from concept to completion, Elder and Minami are excited about what's to come. "I am extremely proud of this product," says Elder. "This new approach will be a definitive turning point for Air and Nike."
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