NEW BALANCE X TEDDY SANTIS
Teddy Santis, founder and creative director of NYC apparel and lifestyle brand Aimé Leon Dore (ALD), today released his first seasonal collection as Creative Director for New Balance MADE in USA. As part of the “Made in USA” collection – and in honor of 2022 marking the 40th anniversary of the iconic 990 silhouette
Santis has made a name for himself by creating products with a New York sensibility . He’s also highly regarded for his deep commitment to authentic storytelling, which is a thread that he’ll sew throughout his work with New Balance. Santis’s vision for MADE is focused on designs that highlight New Balance’s history, heritage and craftsmanship through product, materials, and use of color.
Using that narrative as the overarching inspiration for the collection, Santis then segmented it into three distinct categories:
• elevated legacy – Celebrating the foundational classic colors of the brand in premium executions
• uniform staple – Easy to wear colors that become everyday wardrobe mainstays
• quickstrike – Pushing innovative colors and materials that provide a unique take on key models
“As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance . “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.”
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years New Balance MADE U.S.
