Color: Lily White-Gray Violet
With a passionate colour design team at Karhu, you can imagine that all aspects of colour and the way they work
together are carefully considered. The play between warm and cool colour tones is a fundamental distinction and can
make or break a colour combination, which is why it’s so important to pick the colours carefully. The choice of colour
also tells a lot about what you want to convey. Going into fall, a season that brings colder weather conditions, we want to evoke feelings of warmth, comfort, calmness and relaxation. Warmth and comfort come in the guise of dark purple and softer pink, while light and softer colours like pastel blue indicate the calm and relaxed side of the colour spectrum. However, we wouldn’t be a sports brand if we didn’t add some energetic highly pigmented colour details like neon yellow or magenta to this spectrum.
We are proud to present to you the “Colour Of Mood” Pack, a project that came full circle in collaboration wit talented photographer Justine Leenarts and stylist Lisa Anne Stuyfzand, who carefully picked apparel pieces complementing the colour palette of the shoes.
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