THE COQ SPORTIF AND SVD REINVENT THE LCS R1000 WITH THE ENERGY ROOSTER
Le Coq Sportif collaborates with Sivasdescalzo (SVD), the iconic Spanish sneaker store, to offer an electrifying version of one of the French brand's most popular models.
In 1991, Dynactif technology revolutionized the world of running through an innovative cushioning system based on the transfer of energy, absorbed by the heel and returned to the toe.
The sneaker that introduced this new system, the LCS R1000, is now reinterpreted by Le Coq Sportif and SVD on the occasion of its thirty years. The goal is to enhance the look through a rich and vibrant color, with retro shades inspired by the colors of Gaul's most famous energy drink.
The LCS R1000 blends the colors of traditional French comics (gray base, with touches of red in warm tones, electric yellow, green and black) with premium materials: vintage sole, tumbled leather, suede, nubuck leather and textured mesh. But it doesn't stop there: knowing that every good athlete needs a potion of energy, every pair of sneakers is delivered accompanied by a bottle of water. The icing on the cake is the reinterpretation of Le Coq Sportif's legendary rooster logo, this time merged with the symbol of electricity.
