Arwa Al Banawi x Adidas Originals Forum Lo
This season, adidas Originals and Arwa Al Banawi team up to launch a carefully crafted version of the iconic Forum silhouette.
In recent years Arwa Al Banawi has made a name for herself as one of the most impactful designers of her generation. Through her brand of Saudi Arabia she has consistently inspired Arab communities by empowering women and communicating authentic cultural touchpoints. Known for the way she elevates each of her collections with an original narrative, Arwa Al Banawi fuses traditional tailoring with contemporary perspectives, working in her design studios in Jeddah and Dubai to seamlessly blend Eastern and Western influences.
The collaborative sneaker brings a series of personal touches to the timeless silhouette of the Forum, blending multiple perspectives - East and West, Past and Present - in order to reinterpret the designer's personal legacy for the future. Seeking to empower women in her home region and beyond, while demonstrating a firm commitment to communicating Arab culture to the world, Forum Arwa Al Banawi's silhouette pays homage to the designer's Gulf roots; reinventing them in a new context.
Drawing on Arwa's animal spirit, the "Ibex", the shoe's unique details are partly inspired by "Capra", which translates to "Mountain Goat Family". Composed of a canvas upper with suede overlays and matching leather strips with hand-stitched embroidery, the Arwa Al Banawi Forum Lo sneaker is rendered in desert pantones. As an ode to the designer's roots and identity, the unique silhouette boasts a woven red and white heel that is inspired by the checkered pattern of traditional Arabic fabrics. This significant detail was painstakingly crafted by Arwa to defend her Gulf heritage, bringing Eastern emblems to a shoe that has a rich Western history and representing a subtle nod to a new generation of creative talent who are blending hybrid perspectives in unconventional ways. . To complete the look, the Arwa Al Banawi Forum Lo sneaker features branded lace jewelry, a graphic footbed with contrasting edging and co-branded details in gold foil.
The sneaker then comes to life through an evocative countryside that juxtaposes contemporary style codes with natural landscapes and farm goats. Trying to remind the public to stay in touch with the planet, the campaign captures the designer's immense respect for nature and the environment in which we live par excellence.
