PUMA Velum SB x Salehe Bembury

PUMA x SALEHE BEMBURY presents a new collection that reinterprets the beautiful game through Bembury’s unmistakable design language. Inspired by the federations competing on the world’s biggest stage, this vibrant collection transforms bespoke football kits, travel wear, and goalkeeper kits into statement design. The apparel is complemented by the Velum 1 Akita, fusing innovation and expression through PUMA’s NITROFOAM™ cushioning and a UV-reactive finish that shifts in sunlight. The resulting collection is ready to take the show on the road – celebrating football as a universal language, filtered through Bembury’s creative DNA.