New Balance 740

The New Balance 740 is a direct transmission from the early 2000s runner archives — a silhouette that never asked for permission and never needed it. Chunky, unapologetic, and built for those who treat the sidewalk as a runway, the 740 sits at the exact intersection of retro-athletic heritage and contemporary streetwear dominance.

• Design: Y2K-inspired chunky running silhouette with bold panelling, layered overlays, and a multi-tonal upper construction that references New Balance's peak performance era of the early 2000s.
• Upper Composition: Mixed material build combining structured mesh for breathability with synthetic and textile overlays for shape retention and durability.
• Cushioning: Encap midsole technology delivering a responsive yet cushioned ride, engineered for all-day comfort without sacrificing the elevated, stacked profile.
• Lacing System: Traditional flat lace closure with reinforced eyelets for a secure, customisable fit.
• Outsole: Durable rubber outsole with multi-directional traction pattern for grip across urban surfaces.
• Product Care: Spot clean with a damp cloth and mild detergent. Do not machine wash. Allow to air dry away from direct heat sources.