New Balance 740

The original 740 was the kind of sneaker you wore every day, racking up miles, and then quickly repurchasing. This beloved model reemerges from the archives, ready to inspire a new generation of enthusiasts. The 740 combines familiar elements inspired by 2000s running—an open-knit upper, a segmented midsole, and a tapered silhouette—with details like two-tone mesh and angular inserts, giving the 740 a unique visual identity. Whether you're discovering it or rediscovering it, the 740 is poised to become your next favorite shoe.