New Balance 740

The original 740s were the kind of athletic shoes you wore every day, racking up miles, and then immediately repurchasing. This beloved model resurfaces from the archives, ready to inspire a new generation of enthusiasts. The 740s combine familiar elements inspired by 2000s running—an open-knit upper, a segmented midsole, and a tapered silhouette—with details like two-tone mesh and angular inserts, giving the 740s a unique visual identity. Whether you're discovering them or rediscovering them, the 740s are poised to become your next favorite.