New Balance 1954

The New Balance 1954 doesn't follow the wave — it sets it. A silhouette born from archival running DNA, reengineered for the streets with the kind of understated authority that only New Balance can deliver. Chunky, considered, and unmistakably NB — this is heritage worn as a statement.

• Design: Retro-running silhouette with a chunky, layered profile; tonal and contrasting panelling inspired by late-90s performance archives; oversized embroidered "N" branding on lateral side.
• Upper Composition: Premium combination of suede overlays and engineered mesh underlays, offering a structured yet breathable build.
• Cushioning Technology: ABZORB midsole unit delivering responsive, all-day impact absorption with a slightly elevated, trail-ready stance.
• Lacing System: Traditional flat-lace closure with reinforced eyelets for a secure, customisable fit.
• Outsole: Durable rubber compound with multi-directional traction pattern, built for urban grip and long-term wear resistance.
• Product Care: Spot clean with a damp cloth and mild detergent. Do not machine wash. Allow to air dry away from direct heat sources.