New Balance 1954

A silhouette born from decades of performance heritage, the New Balance 1954 translates archival running DNA into a statement piece that commands attention on any block. Chunky, considered, and unapologetically bold — this is the shoe that bridges the gap between old-school craft and contemporary street culture.

• Design: Retro-running silhouette with a chunky, layered profile; tonal and contrasting paneling inspired by New Balance's archival performance catalogue; premium suede and mesh upper construction for a refined yet technical aesthetic.
• Comfort & Cushioning: ENCAP midsole technology combining a soft polyurethane layer with a durable outer shell, delivering responsive all-day cushioning and structured support across every step.
• Lacing System: Traditional flat lace closure with reinforced eyelets for a secure, customizable fit.
• Upper Composition: Premium split suede overlays combined with engineered textile mesh underlays for breathability and structure.
• Sole: Durable rubber outsole with multi-directional traction pattern ensuring grip and long-term wear resistance on urban surfaces.
• Product Care: Spot clean with a soft damp cloth and mild detergent. Avoid machine washing, direct heat sources, and prolonged exposure to sunlight to preserve materials and colorways.