KARHU x SASU KAUPPI "JOIN THE TEAM" KARHU FUSION 2.0

Description:

FINNISH DESIGNER SASU KAUPPI LAUNCHES HIS FIRST KARHU

COLLABORATION AS THE BRAND’S CREATIVE SPECIALIST

This spring, Finnish fashion designer, Sasu Kauppi, brings his vibrant aesthetic and passion for

vintage sportswear to Karhu’s lifestyle category as our new Creative Specialist.

A veteran creative, Kauppi will serve as the inspirational driving force behind a variety of KARHU

projects including future concepts, graphic design, pattern making, and various footwear and

apparel collabs. Kauppi has a rich history in fashion design, both creating and teaching, that he

will call upon to put a fresh spin on KARHU’s lifestyle collections.

Sasu Kauppi graduated from Central Saint Martins in London with a Master’s degree in menswear

studies. Shortly after, he launched his own eponymous brand and very quickly caught the eye

of Japanese retailers which resulted in Kauppi’s creations being sold in fashion boutiques

throughout Asia, the UK, the USA, and his homeland of Finland.

Life changed exponentially for Kauppi when he was scouted by Kanye West’s YEEZY fashion line

and brought on as a consultant. This proved an exceptional launching pad for Kauppi’s career as

he was eventually named YEEZY’s head designer for menswear. After some years, Kauppi returned

to his home country of Finland where he created a new brand all his own—SSSU by Sasu Kauppi.

At its core, SSSU is more than a fashion brand. Rather, Kauppi’s evolved focus is to design and

present well thought-out products ranging from soft goods and hard goods to audible and digital

media.

 

KARHU x SSSU by SASU KAUPPI “Join The Team” Capsule Collection

This bold new collection is inspired by vintage 80s KARHU, a time when sportswear featured

brilliant patterns and flashy designs. Back then, the standout piece from the collection was

a white T-shirt emblazoned with a colourful rainbow-striped KARHU logo. Officially dubbed

the “Team College” logo, KARHU adopted the slogan “Join The Team” as a means to welcome

KARHU fans both new and old to the brand. As Sasu Kauppi is now part of the KARHU family,

“Join The Team” seemed the perfect theme to revisit for our main concept behind Sasu’s kick-off