CONVERSE X PATTA X EXPERIMENTAL JET SET

Description:

To walk is to read. To read is to walk. Converse teams up with Amsterdam’s Patta and design agency Experimental Jetset on a new conceptual Chuck 70, inspired by unexpected city exploration and what the streets tell us when we let them speak for themselves. The design utilizes a stark white canvas and foxing with vivid blue and red arrows and text that distortstheir meaning. Defy the traditional map and let your feet wander. 

OnthisuniqueChuck70execution,ExperimentalJetsetputsapsychogeographicspinontheaestheticofmetropolitanmapsanddirectionalsignage.

•Theideaofpsychogeographyistodefytheprescriptivedirectionsleadingyouthroughacity,andinsteaddrift,exploreandwanderinamorenatural,free-flowingway.

•Thiscollaborationisn’taboutthesneakers,butwhereyoutakethem.Goforawalk.Wanderwithnodestination.Rejecttheautopilotroutesyoutypicallytravelandexplorebasedonimpulse.

ì•Citiesareaninfrastructureoflanguage.Psychogeographyallowsyoutoreadit.•It’sawayofdecodingthecity—guidedbywhims,encounters,surroundingsandwhatthestreetstellyou.

•Thewalkisadialoguewithyoursurroundings—leadingyoutonewdiscoveriesandunexpectedsituations.

•TheChuck70designutilizesastarkwhitecanvasandfoxingwithvividblueandredarrowsandtextthatdistortstheirmeaning.

•RightisLeft.LeftisRight.SouthisNorth.WestisEast.Defywherethedirectionsaretellingyoutogoandletthestreetsspeakforthemselves.