Pharrell brings his inimitable visual flare to one of adidas Originals’ most striking silhouettes this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette. A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of contemporary Boost™ tooling then pushes this ethos even further, offering
the greatest cushioning available today. For this collaborative release, Pharrell updates the BYW model in his signature vibrant aesthetic, countering a white knitted sock upper with contrast overlays in red, green, yellow and blue, particularly across the
shoe’s distinctive Boost™ tooling.
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