Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles
that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. Originally conceived in 2003 as a hub for the German capital’s vibrant graffiti scene – selling spray cans, marker pens and a small selection of streetwear – Overkill has since grown into a go-to destination for the latest and greatest sneaker and apparel drops from some of the world’s most sought-after brands. Throughout the store’s recent
developments, the vision and passion for the culture has remained a constant for Marc Leuschner, who became co-owner of the store in 2008. No matter how much the store and its selections evolve, one thing remains a constant: Marc’s love for the ZX range of
running shoes that adidas first launched in 1984 and ran until 1991.
SS19 has already seen the release of a special ZX 10000C model designed by and exclusive to Overkill stores. For that model, Overkill co-owner Marc Leuschner applied splashes of bright colour to the uppers and midsoles to craft an eye-catching homage to
a number of his favourite ZXs from the original ’84-’91 releases.
The second ZX 10000C Overkill, available via adidas Consortium partners worldwide, offers up a completely different take on the shoe. The vibrant panels of bright color are nowhere to be seen, replaced instead by a moodier combination of greys, magenta and
blue. The result is a palette that calls to mind the gaming consoles that began to emerge around the same time as the original adidas ZX line.
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